The nursing image directly affects professional development opportunities, obtaining public funds, educational opportunities, social opportunities, attitudes of legislators, the salary system, and the relations of professional members with other health professionals (Varaei et al., 2012).. The professionalization of nurses and the public image of the nursing profession is the subject of ongoing international debates. A negative public image has a negative impact on nurses’ self-concept and the development of their professional identity. The professional aspects of the work nurses perform remain invisible in the media, partly as a result of the dominant position of the medical.
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Keywords: Brand image Professional identity in nursing Nurse as leader Lack of influence Background: The professional identity and brand image of nurses as leaders have not kept pace with the roles and scope of contemporary nursing practice.. Overview Undergraduate nursing students will identify a picture that they feel depicts the professional image of nursing. Using a discussion board, the student will explain why the picture was chosen, the core values of nursing, the historical context, and their role in positively influencing the image of nursing.
